Marketing and Brand Strategy Specialist - Pharmaceutical Sector

Role Overview: As a Team Member in the Engineering department at Dr. Reddys Laboratories Ltd., you will play a crucial role in developing strategic marketing plans, managing product promotions, analyzing performance, engaging stakeholders, ensuring compliance, gaining customer and market insights, developing and training teams, and managing portfolio strategy. Key Responsibilities: - Develop strategic marketing plans: Establish market share and prescription objectives, create brand plans, and build omnichannel product promotion strategies tailored to target audiences. - Manage product promotions: Oversee promotional materials, campaigns, media planning, and advertising to increase product awareness and drive consumer engagement. - Monitor and analyze performance: Track and evaluate key performance indicators (KPIs), conduct root cause analysis, and implement corrective actions to meet objectives. - Engage with stakeholders: Collaborate with Key Opinion Leaders (KOLs), scientific organizations, and external agencies to support brand promotion and strengthen relationships. - Ensure compliance and process adherence: Ensure all marketing activities adhere to organizational policies and…