Senior Specialist - Software Engineering

As an Adobe Launch Tag Management Specialist sometimes called Adobe Launch Developer Coordinator or Tag Management Analytics Specialist you will be responsible for designing deploying and maintaining Adobe Launch implementations for websites and applications You will collaborate with crossfunctional teams to develop tagging solutions that support advanced analytics and marketing initiatives ensuring efficient accurate data collection and seamless integration with the broader Adobe Experience Cloud ecosystem Key Responsibilities Tag Management Implement configure and manage Adobe Launch to deploy analytics and marketing tags across digital properties Data Layer Development Collaborate with developers to design build and maintain scalable data layers for efficient data collection Integration Integrate Adobe Launch with Adobe Analytics and other Adobe Experience Cloud products eg Target Audience Manager as well as thirdparty marketing platforms and CRM systems Audit Migration Audit review and assess existing tags for effectiveness and relevance migrate tags between platforms eg from Adobe Launch to Google Tag Manager as needed Testing Troubleshooting Debug and resolve issues related t…