Product Marketing Manager

You will be responsible for deeply understanding the retail and AIDC (Automatic Identification and Data Capture) segments, track and trace technology, and market trends. Your role will involve decoding customer preferences, identifying unmet needs in the market, and shaping the future product roadmap of TVS Electronics. Your focus will be on ensuring innovation-led, next-generation solutions that are ahead of the competition and relevant to Indian market dynamics. **Key Responsibilities:** - Conduct deep-dive analysis of the Retail, BFSI, Logistics, and AIDC segments to spot trends, competitor activity, innovation patterns, and global movements. - Build detailed category playbooks and benchmarks highlighting gaps, opportunities, and buyer behavior. - Identify fast-growing or under-served micro-segments within broader industries. - Lead regular consumer mood and retail sentiment studies using primary and secondary research. - Conduct VOC (Voice of Customer) programs and build a deep understanding of decision-makers, their pain points, and emerging needs in POS, scanning, and tracking hardware. - Translate insights into new product opportunities, feature recommendations, and pricing …